“A lesson in user motivation”

Brand

SportSales is a fictional app created for my UX Writing Hub Academy class. The app is dedicated to providing users with a curated list of athletic gear and items specifically tailored to fit their individual interests. It connects users with third-party sellers all in one place so they can compare prices between MSRP, different discounts, and used/secondhand listings.

Duration

• 2 months

Who I worked with

• 1 UX Writer (me)

What I worked on

• Competitive Analysis

• Surveys

• Persona

• Iterative Design Process

• A/B Testing

• Sign Up

• Onboarding

Summary

I developed this app based on my own experiences within intramural sports over the last 10 years, how priorities shift as athletes age, and how children play a role. This Cast Study will take you from conceptualization of an idea, checking market research, verifying this product solves a need, and developing multiple screens within the product, mainly focusing on the Sign Up and Onboarding flows as the major problem encountered along the way.

User Research

User Pain Points & The Problem(s)

Example user journey for Brian

There were two major pain points I envisioned while creating Brian's User Journey.

Pain Point One

• SportSales doesn't seem to offer enough value up front for the user to sign up.
• SportSales relies on Onboarding for the app to gather enough information to personalize the user's experience.